Apply before July 3rd, 2013
Duration: From July 10th to July 31st, 2013

Lecturer: James Michael Shaeffer, Jr.

Participants in the course will learn successful strategies on maintaining an online platform, as well as how to boost public interest and which content can bring in the best audiences. They will create a blog as well as a Facebook page and design and implement a strategy to utilize them within their professional practice. At the completion of the course, participants will have an increased knowledge of not only social networking, but it’s history, how to take advantage of it and most importantly how to attain a large digital footprint.

Participation fee: 145€

To apply please fill in this Application form.

Online material available 24/7 during the duration of the course and 4 weekly video-conferences every Wednesday at 7pm Central European Time

Program

Week One: Practical usesof social networks

• This class will generally revolve around getting started with social networks. While many students may be already aware on Twitter, Facebook and Tumblr, it will be the goal of this course to take advantage of everything these platforms can offer.
• The class will create a Tumblr blog and a Facebook page, learn how to edit that page, and will discover important blogs to follow.
• Students will be exposed to the different types of blogs/social networks and what kinds of services they can offer. They will be introduced to curatorial blogs, artist blogs, journalist blogs and more.
• Discourse on how to use Tumblr/Facebook appropriately. How can you differentiate yourself from the thousands of other pages out there?
• Introduction to contemporary theoretical research into social networking. How is art affected by this new module? How can we benefit from it?

Week Two: Artist/Curators who use social networks

• How have gallerists/curators/artists taken advantage of social networking in the past?
• Introduction to curatorial blogs that started online and have explored offline specific projects.
• Artist projects that have taken advantage of social networking.
• Curators/gallerists who use social networking as a platform for expanding their base.

Week Three: History/Theory

• Introduction to the dissemination of the image.
• Texts by Marlaux, Lippard, Ranciére, Baudrillard.
• The blogger as curator – contemporary texts on curators on the web.

Week Four: Maintenance and Networking

• Finding a personal brand that you can promote on the web.
• Researching your demographic and how they can find you.
• General public relations – getting people to need you on the web.
• Expanding from beyond the website into the real world.
• Maintaining a successful internet presence
• Do’s and Don’ts.