The Swiss artist Pamela Rosenkranz (born 1979) translates complex issues – from globalization and environmentalism to technology and pop culture – into accessible sets of symbols, which are often presented through conceptually driven abstract sculptures, works on paper, videos, and installations. She has called upon color schemes of global corporations, soft drinks, and water bottles in her practice, interfering with their respective aesthetics to comment on macro-level issues.
A press release by Swiss Arts Council Pro Helvetia states:
“Rosenkranz’ work employs the internet-driven thinking of her generation. With a wide scope of references, ranging from politics, history, philosophy and technology to pop- culture, she translates complex issues into accessible sets of symbols, using a variety of shiny surfaces. Amongst other elements Rosenkranz uses skin-coloured finger painting on high-tech materials, colour schemes of global corporations, soft drinks and water bottles in her work. She confronts these products with their material reality and their synthetic appearance. With unexpected references to topics we encounter in the generated images and overabundant information of everyday life, Pamela Rosenkranz creates links that enable us to see things in an unexpectedly connected way while haunting and alienating us at the same time.”
Image: Pamela Rosenkranz, Stay True, from the series Firm Being, 2009